Donald J. Patterson

Micro-presence: Changing the ‘Status’ Quo

Micro-presence: Changing the 'Status' Quo

This was a short editorial for the online tech news blogs ZDNet:

There is no way that managers and their subordinates see eye to eye on social networking in the workplace. Why should they? To employers and employees alike, most social networking sites are about entertainment. Tweeting about Gail’s birthday party decorations is only in the remotest sense “team-building.” So, the question remains: at what point will consumer-oriented social networking get past the fun-factor and really become a force multiplier, driving value for business? (permanent copy, local copy)


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